Tony Alves – Starting a Home Business

I just want to update you on how the campaign is doing. As expected, because the campaign has only one ad group and the ad group has only one keyword, the number of impressions is not that high.

I actually started with a different keyword than the one I am using now. That keyword was exactly the name of the product, but unfortunately it was not being searched for, so after a day or 2 into the campaign, I received an email from Google notifying me that the ad was not getting any impressions.

For this reason, I added 2 other keywords and allowed the ad run for a couple of days before checking again. When I finally checked, I found that both of the new keywords got impressions, but only one of them was getting clicks. I then decided to pause the original keyword (which didn’t have any impressions yet) as well as the new keyword that was not getting any clicks.

Now the ad only has one keyword. I am actually getting 8.45% CTR on it which is actually above average.

I expect that soon I’ll make a sale… And then another… And another. You get the picture.

Come back soon for another update…

To your success,

Tony Alves
contact@tony-alves.com
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